If your business were a plate of food, what would it be? The best answer sent in will win a platter for two and cocktails at NY-LON lounge bar at London's O2 Arena!

How strong is your brand?

How close are you with your own personal brand, that of your business, or even the brands that surround you?

Could you, for instance, choose a plate of food that best encompasses you or your business? Could you choose a menu that is so distinct and curated that it endorses your values?

In the events industry we talk about brand ‘activations’ and ‘experiences’. We talk about emersion in brands. Done well, a consumer can walk into the world we create and be comprehensively surrounded in the brand values and personality of the host, and this can go right down to the food we serve them.

Increasingly, creative event organisers are challenging us to curate menus and dishes that directly fit in with their brand. They ask for us to use food to make a statement, to create a talking point, to be different, surprising, elegant, playful or spectacular; to be healthy, rich, light or indulgent.

Over 42% of all event feedback is about the food, but in some events it is a branding opportunity wasted. At LVP we work with some of the biggest companies on the planet and we produce menu’s that make a statement and support their complete event experience.

So tell us, if your business were a plate of food, what would it be? Best answer wins a platter for two and cocktails at NY-LON.


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