Let’s plan your next roadshow event: Our 2024 guide

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Roadshow events are great for business, offering a powerful tool for brand engagement and promotion. A well-executed roadshow lets you directly target your audience and potential customers and allows for a personalised, localised approach to marketing.

Unlike digital marketing tactics, roadshow events offer a hands-on experience, enabling businesses to showcase their products or services, answer questions and build stronger connections with their audience. As we step into 2024, it's crucial for event bookers to embrace strategic roadshow event planning – here’s the Lime Venue Portfolio guide to planning your best one yet.

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1. Pin down your roadshow objectives

Before jumping into roadshow event planning, it’s best to define your objectives. What do you aim to achieve with your roadshow? Are you launching a new product, building brand awareness or strengthening client relationships?

Understanding your goals will shape every aspect of your event, from roadshow venue selection to the choice of activities. Just remember to keep it tangible! Whether generating leads, increasing sales or enhancing brand loyalty, a clear roadmap with measurable objectives will make the decision-making process much smoother throughout the planning stages.


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2. Location, location, location

The choice of roadshow venue locations plays a pivotal role in the success of your event. Consider the geographical spread of your target audience and strategically pick locations that maximise exposure. Roadshow venues should not only be convenient for attendees but also aligned with your brand image or business goals. Whether it's a sleek city space or a relaxed countryside retreat, the venue sets the tone for the entire event.

At Lime Venue Portfolio, our venues strike the right balance between location and uniqueness. From the stylish and well-linked Swansea City Football Club with stunning pitch views to the luxury Georgian countryside retreat with London Heathrow on its doorstep, Hedsor House, we have the largest variety of roadshow venues you’ll find in the UK.


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3. Consider your catering

Often an overlooked or last-minute consideration, catering is in fact a crucial aspect of any successful roadshow event. The right food and drink can enhance the attendee experience and contribute to a positive perception of your brand.  

Whether it's a morning networking session or an evening cocktail event, tailor your catering choices to the timing and nature of each roadshow, considering dietary preferences and restrictions to feed a diverse audience. Also, think beyond just the menu by considering the presentation and service style. Book a roadshow venue with Lime Venue Portfolio, and you’ll have the chance to secure one of our award-winning catering partners in conjunction - making the planning process so much easier. 


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4. Audience comes first, always

The success of a roadshow hinges on audience engagement. Understand your target audience's preferences, pain points and interests to tailor your content and messaging accordingly. Interactive presentations, Q&A sessions and panel discussions are effective ways to keep attendees engaged and foster meaningful connections.

Plus, personalisation is key – use data analytics to customise your communication strategy for each roadshow and use social media to spark pre-event buzz and post-event engagement, keeping the conversation alive beyond the physical event. Remember to also invest in audience feedback mechanisms to gather valuable insights, whether that’s through surveys, live polls or direct interactions. 


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5. Get creative with activities

Beyond presentations and networking sessions, planning engaging activities can really set your roadshow event apart. Interactive workshops, product demonstrations or entertainment segments can create memorable moments that resonate with attendees long after the event concludes.

Technology like Virtual Reality (VR) experiences, gamification or interactive mobile apps can offer an interesting and immersive touch to your roadshow. At Lime Venue Portfolio, we work with venues that are geared up specifically for event customisation and will likely have all the facilities in place to help make your roadshow activities a reality. Speak to a member of the team beforehand to find out what’s possible.



6. Partner with roadshow event experts

It pays to partner with a team that know what they’re doing when it comes to successful roadshow planning. At Lime Venue Portfolio, we have the UK’s largest selection of event venues, access to the country’s top catering and invaluable contacts across the event industry.

Bringing this all to life is our incredible, friendly event experts, that are on hand from the beginning with helping to plan and execute your event at a budget that suits you. Why not get in touch and see for yourself?