For many event professionals, AI is already part of day-to-day working life, from research to content creation to post-event insight. But while awareness is growing, confidence is still developing.
That's why we have created Conversations in AI, our latest whitepaper created to help event planners explore how artificial intelligence is shaping the way they work.
Making its debut at The Meetings Show, Conversations in AI brings together insight from event, technology, marketing and experience design specialists, offering practical advice on how AI can be used with more clarity and responsibility. It brings the conversation back to the reality of planning events — how AI can save time, sharpen decision-making and create stronger experiences, without losing the human judgement that great events depend on.
Voices from the industry
The whitepaper features a series of conversations with expert voices from across the industry, each bringing a different perspective on how AI is being used today and where the biggest opportunities lie.
Vanessa Lovatt, Founder of Event Tech World, explores why confidence with AI comes from getting hands-on. As she puts it: “AI are tools, not the truth.”
Bruce Rose, Head of Strategy at Live Group, explains why AI’s biggest value may sit in the less glamorous parts of the workflow.
Philip Mayling, Founder of venu-iq, discusses why event professionals need to start looking at connected workflows across the full event lifecycle: “If you keep treating AI like a series of one-off jobs, you’ll only ever get surface-level value.”
Nick Davies, Founder of Pretty Pragmatic, shares why smart AI adoption starts with knowing your strengths and setting clear boundaries: “The work you do before the prompt is most of the work.”
Lucy Postlethwaite, Founder of Practical AI, considers AI adoption as a wider behaviour shift, with guidance on prompting, AI literacy and responsible use.
Felicia Asiedu, Marketing Director at Cvent, explores how connected systems, internal knowledge and controlled environments can help AI become more useful over time.
Naomi Clare, CEO of Storycraft Lab, brings the conversation back to the human side of AI-enabled experiences, reminding event professionals that “Curiosity is the gap between awareness and confidence.”
The whitepaper also includes insight from our Head of Marketing, Jenner Carter, on how we’re putting some of these ideas into practice through our own AI developments.
Guidance for every stage
Alongside the interviews, Conversations in AI includes clear takeaways for event professionals at different points in their AI journey, from those just starting out to those already building it into everyday workflows.
As we continue to explore how AI can support event organisers, Conversations in AI reflects our commitment to sharing useful insight, championing better events and helping planners approach new technology in a practical, people-first way.
Download the whitepaper to discover expert perspectives, real-world thinking and ideas you can take back into your own event planning.
