Tours at Villa Park, part of Lime Venue Portfolio, have been ranked as the best in Birmingham by travellers on TripAdvisor. The stadium is top of the pile in the shortlist of 32 best tour locations in the second city, having proved highly popular once again this season, with thousands of Midlands-based and international fans coming to see the venue in all its glory.

They have also seen a record number of schools, colleges and universities from as far afield as America choosing Villa Park as a destination of interest, thanks to their specially adapted educational tours. Sunday tours, which have a full roast dinner option alongside the tour, have proven a hit, too, as have their individual or business private tours. 

The tours are also available to delegates utilising the stadium for conferences and events as a way to upgrade their stadium experience.


Pitch at Villa Park, part of Lime Venue Portfolio

Tour guide Diane Russell, who has been part of the team since 2004, said: “Half term was extremely busy (as usual with school holidays) and I was thrilled with the amount of people wanting to visit. "It’s especially enjoyable to welcome children for the first time, for them to see our fantastic stadium, follow the players’ matchday routine, hear some of our wonderful history, talk all things Aston Villa and, of course, take lots of photos to make memories and be part of the Villa family."

As recently as this month, the stadiums' Norwegian Lions branch flew over in big numbers for a special tour and matchday experience. Ingolf Olsen, Norwegian Lions Chairman, said: “We brought a group of 50 over from Norway for the Derby County game and had a fantastic time on the tour.

"The food was excellent as always and it topped off a great weekend with the 4-0 win!” 

Villa Parks' educational tours have also received high praise of late, with Adrian Price, Course Leader in Sport at the Heart of Worcestershire College, lauding the all-round experience from booking to departure. He said: "Whether you're a Villa fan or not, the Villa Park stadium tour is one of the best tours in the country. From the initial booking through to the final goodbye from the tour guide – the customer service is second to none."

Aston Villa Football Club, Players' Changing Rooms

"Over a 10-year period I have visited the stadium with numerous student groups who have studied sport and business at degree level. Every visit has offered something new, from viewing the directors lounge to the kit sponsor box to entering the changing rooms and heading pitchside to take a seat in the dugout.  I thoroughly recommend the education stadium tour to all age groups." 

As always, Villa Park looks to innovate and offer fresh incentives to its tours, and are looking to bring back a legendary player to accompany their tours, to give supporters even more of an unforgettable experience.

If you're interested in upgrading your conference or event at Villa Park with a stadium tour, speak to one of our central sales team today on 0845 128 7395.


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