What types of experiences should event organisers look to be creating in a post-Covid-19 world? | Lime Venue Portfolio
We can all agree that it’s an extremely challenging time, but here at Lime, we love to look to the future and to think about, and be prepared for the positive times ahead. Our team of experienced event professionals has been working together to reimagine what event attendees will want, and what types of experiences event organisers should look to be creating in a post-Covid-19 world.
Leading trend forecasters WGSN suggests that behavioural drivers will impact consumer mindsets and result in three consumer profiles: The Stabilisers, The Settlers and The New Optimists. The Stabilisers prioritise stability across all aspects of their lives in reaction to feelings of chronic uncertainty. They want simplified retail experiences, calm commerce, and a reassuring relationship with brands. The Settlers are desperate to redefine the global ‘hustle hard’ work cycle. They are looking to plant roots in their community, but not settle in their careers, and they’re ushering in a new era of localism. Weighed down by rising levels of fear and anxiety, The New Optimists have a vivacious appetite to embrace joy – a brave choice in the face of uncertainty.
But through our experience here at Lime we’ve come to understand that whoever you are trying to engage, and wherever you go in the world you’ll see the same thing, groups of people gathering together to share ideas, catch up and connect. As we navigate a rapidly changing world it won’t matter whether your consumer is a Stabiliser, Settler, or Optimist - one thing will remain the same: the importance of human connection.
One of the strongest capacities of humans is our ability to communicate and work together as a team. Cooperation is built into who we are as humans and the way we work with and care for people who aren’t related to us is part of what makes us special as a species. Together we can do more than we ever could alone.
UCLA professor, Matthew Lieberman explains that our predisposition to be social may explain our need to interact through social media, iPhones and gossip, as well as why people are interested in watching others' social interactions on soap operas and reality television. Humans by their very nature are drawn to each other. This has had major consequences for how we structure our organisations and institutions and has been a driving force in bringing people together to share ideas in the world of business and corporate events.
People have always felt the need to have a meeting place - to come together. From as early as 960 AD when China's Song dynasty saw the first partnerships and joint stock companies that resemble our own modern capital structure and 930 AD when the leading chieftains met to discuss various matters, pass legislation and dispensed justice at the Alþingi an open-air assembly representing the whole of Iceland - working together has helped us solve problems and made us stronger and more successful.
And this hasn’t changed much today - whether creating internal partnerships between colleagues or departments, or establishing larger partnerships between businesses, harnessing the strengths and abilities of others from different places is one of the most strategic ways for businesses to innovate and solve complex challenges. Collaboration and strategic partnerships are fundamental to improving business outcomes. In business social interaction brings with it many benefits, from stronger relationships, the creation and reinforcement of a shared context and access to non-verbal cues that are key to preventing misinterpretation.
As the popular saying goes, “No man is an island, no man stands alone”. You can feel lonely if you don’t feel that you are part of something or are understood. Nothing is sweeter to the ear than the sound of another human voice after extended moments of silence and seeing a smile on someone's face directed at you.
Speaking at the CIPD conference in November last year, author and Dan Schwabel, said we were in the midst of a “loneliness epidemic” and that remote working, which was often seen as a major benefit, could potentially leave people feeling isolated. We can ensure that doesn’t happen by keeping teams connected and continuing to develop skills to help us work together better.
“If you want to go fast, go alone; but if you want to go far, go together.” — African Proverb
Essentially it all boils down to the value of everyone working together - the power of working as a team. We may see a problem with empathy and readjusting to social interactions as we return to work, as a result, it’s the perfect time to bring your team together and reinforce the important skill of teamwork.
We asked what types of experiences should event organisers look to be creating in a post-Covid-19 world? Attendees will be looking for opportunities to bring their teams together and to start connecting with other businesses again. Now is the perfect time to be planning to bring your team together.
Despite its reputation for being, well, lame, team building is the most important investment you can make for your team. It builds trust, mitigates conflict, encourages communication, and increases collaboration. Effective team building means more engaged employees, which is good for company culture and can boost your bottom line.
Done well, bringing a team together and strengthening relationships is invaluable and can be the most important investment your organisation will ever make.
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The power of human connection and importance of face-to-face interactions
Missing face to face contact? We know how you feel. Here at Lime we’ve always championed the value of face to face connections. Over the last few weeks we’ve really been missing those magical interactions that make the world of events and events management so unique, and such an exciting industry to work in.