In the heart of London's Westminster is Churchill War Rooms; a location in which some of the biggest decisions in British history were made, and consequently, shaped the country that we know and love today. We speak to Katherine Freeman, Head of Sales for the War Rooms, to find out a little more about what makes this such a unique and exciting venue for meetings, conferences and events.
Please could you tell us about Churchill War Rooms and what does it offer for conferences and events?
Against a backdrop of historical material, this once secret under-ground war time headquarters is a unique and surprisingly functional venue for meetings, dinners, receptions, press launches and seminars for up to 400 guests.
What else makes the venue so unique?
We are the actual site hidden beneath Westminster, where Winston Churchill and his War Cabinet led Britain and her allies to victory during the Second World War.
Some of the most iconic moments in British history happened in the War Rooms. Please could you give us your favourite historical fact?
Although Mr Churchill’s bed room was the most luxurious of all the sleeping quarters in the War Rooms, he only slept there for the night on a total of 3 occasions, during the war.
What’s new at the venue?!
The café or Switch room is currently being refurbished which will extend its private dinning capacity from 25 to 35, the space will also benefit from a new modern and refreshed look.
What have been your favourite events held at the venue?
In 2013 we hosted a fashion show during London Fashion week, where The Saville Row Company took over the entire museum and dressed the museum Mannequins in their latest quintessentially British suits. The museum was then opened to an exclusive guest list which included Elton John and David Furnish to tour the museum viewing the fashion pieces.
What events work well at CWR and why?
We find that conferences for around 80 work very well in the space as the rooms flow well together with this number of delegates and the rooms are not too overcrowded.
Have you had any particularly unusual event requests?
We hosted a product launch for a company where they were launching canapés made of insects where their guests had to eat a variety of bugs including maggots and cockroaches - mmmmmm
What do delegates and guests LOVE about the venue?
We find that our guests love the history of our venue, the exclusivity of attending an event in the space and the fact that they have access to such an iconic part of British history for the duration of their event
In your opinion, what is the importance of food within a day delegate rate?
As we know, the thing that all delegates look forward to the most as part of a meeting is not the meeting content, but the food that will be offered as part of the event. It is also very important that delegates keep their energy levels high during a meeting to ensure concentration levels do not fade.Back to articles