Yes! It's nearly here. After 9 months of cold, wet weather Summer is upon us. So dust off your flip flops, polish up your sunglasses, pick the sand out of your old sun cream lotion and take a look at what trends will be hitting summer events this year.
1. Custom Signage
Signage is a great way to introduce some individuality to your event. What better way to show your personality than with some colourful bright neon lettering? If you’re tired of the kitsch neon look, consider chalkboards, a floral wall or even some customised digital signage. Choose a creative way to help communicate your event's message loud and clear that people won’t be able to resist engaging with.
2. Alcoholic Popsicles
Alcoholic popsicles are becoming a popular trend and a way for consumers to satisfy a taste for nostalgia. Boozy enthusiasts have turned this childhood memory into a fun refreshment for summer events. From Bellinis to gin cocktail concoctions there’s something to suit everyone's taste. This brilliant idea provides the convenience of not spilling your drink awkwardly on the dance floor and cooling you down in the evening sun at the same time.
3. Canned Wine
Set to be one of the biggest trends in 2019 according to the Telegraph, canned wine is providing consumers with an alternative to binge drinking with pre-packaged smaller measures. Cans are a lighter alternative to glass which means they’re a more sustainable (and safer) option than bottles.
Expect more of the same in the coming year as brands develop more innovative, environmentally friendly packaging for our drinks.
4. Bamboo Straws
Reusable and eco-alternative to plastic, bamboo straws can be reused in order to cut down on waste. Bamboo straws are completely reusable and biodegradable.
Made of organic and natural materials they’re the best eco-friendly alternative to plastic, steel or glass straws. So ditch the steel straw and buck the trend. Bamboo straws are a great talking point and encourage others to make positive changes in their everyday choices. The modern food consumer isn’t just health conscious they’re environmentally conscious and that’s one of the reasons eco-friendly catering will be a massive food trend for 2019.
According to Waitrose, Mezcal is the latest spirit trend to hit the UK, with a 48% increase in mezcal cocktail-related searches on Google in the last year. The ‘parent spirit’ of tequila, Mezcal is made from the agave plant, which is native to Mexico. A bartender’s favourite thanks to its smoky flavour and both sweet and savoury notes, add it to your summer cocktail list and add to classics like margaritas, the old fashioned and negronis for a smoky twist.
6. Milkshake IPA
Milkshake IPAs may not be traditional, but they’re most certainly on trend. A milkshake IPA and the similar smoothie IPA are sub-styles of the New England-style IPA. Milkshake and smoothie beers pump up the volume on fruit additions, unfermentable sugars, and adjuncts such as vanilla. The main ingredient that sets milkshake IPAs apart from other juicy and hazy IPAs is lactose. So this may not be a trend to everyone's taste.
7. Sensory Designed Cutlery
Cutlery with a sensory twist is changing the way consumers experience food. Charles Spence, professor of experimental psychology and of the Crossmodal Research Laboratory at Oxford University has written a book Gastrophysics: The New Science of Eating, that deconstructs how factors such as the weight of cutlery, watching TV while eating, or dining alone or with friends can influence our mealtimes.
Designers are increasingly focusing on the sensory design of cutlery and the materials they are made from. Expect to see cutlery made from crystal, ceramic and silicon this year.
8. Insect Ice Cream
We’ve seen the rise of bar snacks made from creepy crawlies, but Ice Cream is something altogether different. Insect-eating is common in lots of cultures, but for some of us, it’s an idea that’s still quite hard to swallow. The food industry has a strong focus on high protein content combined with more sustainable farming methods, and all the signs point to ice creams made from insect milk being the next big thing.
9. VR Experiences
With many other aspects of events becoming virtual, augmented reality applications are creating new opportunities for the way we experience food. Chefs and event organisers are choosing to use VR and AR to bring another dimension to dining.
London’s One Aldwych hotel is serving up the Origin—a whisky cocktail with a twist of orange and virtual reality. After soaring over the distillery in the Scottish Highlands where the liquid is aged, drinkers are whisked back to the hotel’s Lobby Bar to remove their goggles and reveal their cocktail in front of their eyes, ready to drink
10. Vegan Beef Jerky
Beef jerky is a popular high-protein fast food snack for people on the go, and the vegetarian and vegan community aren’t sitting this one out. Manufacturers like Krave, Primal, Unisoy, and Louisville offer vegan beef jerky in a range of flavours – Sweet Sriracha, Sizzlin Cajun, and Bourbon Smoked Black Pepper, to name a few.
If you’re brave enough to make your own, recipes for vegan beef jerky are typically made from tempeh or firm tofu. Other vegan jerky recipes call for eggplant, mushrooms, jackfruit, cauliflower or pumpkin. So, what are you waiting for? Get the dehydrator out and start experimenting with a range of ingredients.
Add these new trends to your summer events menu to create a truly unique and new experience that your guests won’t be able to resist telling their friends and colleagues about.
Looking for an unusual venue for your next Summer Party? Take a look at our Summer Party venues here.
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