Conference Business Agency (CBA) is a full service event management company who support from event concept until post-event. We speak to Sara Young, Managing Director of CBA to find out more on what they offer to the C&E industry.
Lime Venue Portfolio: For those that don’t know, please can you give us an introduction about yourselves and what you do?
I’m Sara Young, founder and MD of CBA (Conference Business Agency Limited). CBA is a venue finder and event management company, established in 2001, working with clients throughout the UK and overseas. Home is the Lakes. There are never enough hours in the day.
LVP: What sort of clients do you work with?
Our client base spans across a range of sectors. For years we’ve worked with corporates, associations and charities so understand the needs of each, well. This means we work with a diverse range of people, who all have very different demands and requirements. It’s challenging, interesting and keeps us on our toes.
LVP: Why do your customers choose to work with you?
We’re small enough to provide a very personal service and we’re told by clients that the personal touches make a difference. With high client retention, we forge strong client relationships that last for years so have come to understand their needs; what works well, what doesn’t and how they work. New clients receive the same efficient, professional and friendly service.
We’re independent so as well as high service levels, we provide clients with a range of options, often wild cards, new ideas, fresh concepts all supported by years of experience. As a team we’re constantly learning; whether it be venue, technology, AV, entertainment, hospitality or team build related, there’s always something new to bring to the table.
We’re passionate about the industry and working with clients to help them achieve their event goals. There’s nothing better than seeing it all come together, delivered successfully and with happy clients at the end of it all.
LVP: What is the best project you have worked on and why?
Too many to choose from! Different events are appealing for different reasons whether we are working with a small group of delegates on a charity challenge in Yorkshire or a sales kick off in Mauritius, every event has its own rewards.
LVP: When looking for a venue for events you’re planning, what are the key elements you look for?
Often the client’s brief and objectives dictate the location, style and budget so we need to work to that, but we always include a variety of options and often, where we can, include a wild card or two. Our rapport with venues is just as important as with clients. The best events are when venues are really on board and as excited about the event as us and our client. We should all work in synergy with one goal, which is delivering a successful event. Style, service, décor, layout and flow, suitability of space, transport links and how well the venue handles the event from enquiry to post event day are all important.
LVP: Do you enjoy organising events at unusual venues?
Sometimes clients want somewhere completely unique, doing something that they’ve never done before. We recently used the Chill Factor for a client’s annual company away day. The day started with a company presentation, followed by good food and so much fun in the afternoon utilising the facilities; skiing, tobogganing and snow games. It’s still being talked about now.
LVP: How do you find working with Lime Venue Portfolio?
The team at LVP are always responsive, keen to help and show genuine interest in each enquiry; whether we liaise with the central office or individual venues. They’re great at putting alternative venues forward, should some of their other venues not be suitable or available.
LVP: What are your 3 top tips to anyone wanting to join the events industry?
i. Offer your services for free to gain as much experience as you can
ii. Demonstrate flexibility, willingness to learn, and the ability to adapt to any given situation
iii. Practice combining decision making, trouble shooting, travel and sleep deprivation; all whilst maintaining a smile!
Back to articles