Over the last year, we’ve seen a growing trend towards organisations adding a Summer party to their events calendar. The thought of spending more time, energy and money organising a party halfway through the year in addition to the regular Christmas meal fixture may fill you with dread. But wait, before you decide it’s too much work, there’s actually a real benefit to holding a party in the summer season.
Holding an event can be a great way of building your brand's identity and a way of defining your business to yourself, your team and your external audiences. Holding regular events throughout the year is also a great PR opportunity. A summer party provides your employees with the chance to refresh get outside in the sunshine, but it’s also another opportunity to create a real ‘buzz’ and increase public awareness of your organisation. It could even encourage media to attend or cover your event, and who doesn’t love free publicity?
Why is PR and branding so important? In a word credibility. With the constant bombardment of advertising and social media ads, potential customers have become savvy and can often see through traditional advertising. A well-constructed announcement or unique event type can really work to give customers a glimpse into the personality of your organisation. Adding a PR and branding strategy into your event planner is a great way to encourage the media (and customers) to seek you out. You can take a look at all our Summer Party Venues here.
Here’s 5 ways a Summer office party can help grow your brand’s identity...
1. Let everyone know (and we mean everyone)
Don’t be shy. The more people that know about your event the better. It’s all about contacts, contacts, contacts. Get your diary out and invite everyone you know. No one gets upset if they're invited to a party and inviting your existing and potential customers, suppliers is a great way to say thank you. Compose a killer press release. This can just be a one-page document saying why your event is going to be so unique and send it out to all the publications in your industry and local press.
As soon as you have your event details, share them on all your social media platforms. Create a hashtag, strike up a conversation with industry influencers, asking them what they think about your event. Social media is still a powerful tool for letting potential customers know who you are. 60% of users say that they have learned about a product or service through social media.
2. Stand out from a crowd
You’re already breaking the mould and holding an event in Summer. This is your chance to really let people know how great your organisation is and most importantly the best at what you do. Invite exciting guest speakers, this could be a leader in your industry or a local celebrity.
Shout about how good your company and employees are. A party can be the perfect time to make an exciting announcement and celebrate your team. You could unveil a new product you have launched or a new direction your company is planning on heading in.
Why not introduce an interesting theme that reflects the personality of your organisation. Brand identity doesn’t have to just be about producing content for blog posts it can inform and support your HR departments recruitment drive and be the reason a top salesperson in your industry will want to come and work for you?
3. Give Back
A great way to show another side of your organisation is to add a fundraising aspect to your event. Partnering with a charity and celebrating the work they do at your event is a great way to bring your team together and inform the way people perceive your organisation.
When a business chooses to work with a charity it shows itself as being more human, personable, and certainly likeable. Set up a fundraising page you can share with everyone. When a business couples up with a charity, it’s also hugely beneficial for its employees as it’s a great opportunity to come together and share a positive experience to raise funds, volunteer, and engage with a good cause.
Why not keep it local. There’s nothing better than giving back to the community you live in.
4. Takes lots of photos
Everyone looks great in the sunshine. Natural light and summer colours make a summer party a great place to take photos.
Photos are the perfect way to provide people with a glimpse into the personality of your company and invoke a sense of belonging and can be used for future PR campaigns. There are currently over 800 million Instagrammers (via statista) and 50% of Instagram users follow at least one business. Having a bank of usable photos that you can use throughout the year, can save money on hiring professional photographers and can be used on company literature and social media accounts and support your brand's visual identity.
5. Location. Location. Location
Choosing the right venue is key to your PR strategy. A unique location can show your personality and create an interesting backdrop to compliment your theme, announcement or organisations personality and brand identity. Matching your venue to your brand identity is a great way to communicate who your company is. If your organisation supplies aircraft parts, you could hold your party at IWM Duxford. This fighter station has been transformed into an impressive events space, rich in heritage and home to over 100 aircraft including the iconic Concorde. If your organisation works in the arts, why not hold your party at Weston Park? Housing a superb collection of fine art and antiques making it the ideal place for any anyone working in or interested in art and antiques.
Choosing a unique venue is also a great way to show your employees that they are valued and deserve to experience something different.