THE KIA OVAL SETS NEW RECORD FOR NON-MATCH DAY ATTENDEES AT THE GROUND – WELCOMING OVER 1,350 PEOPLE FOR A RANGE OF EVENTS.
With only one corporate box not in use, the ground hummed with activity throughout the day and night, despite the wintery conditions and late November date.
The record breaking day comes on the back of the club setting new standards in the amount of non cricketing business attracted to the Kia Oval in October and November, with both months breaking the previous Surrey record for the largest non-cricket period.
Yesterday, the ground’s first event begun at 7am – with activity continuing all the way through until 10pm. 30 separate rooms were in use throughout the day, including the entirety of the OCS Stand, the superb Montpelier Club (situated next door to the away dressing room) and iconic Pavilion rooms such as the Long Room, Committee Room and Alcock Room.
Such was the amount of work required to run the events, the club employed 95 casual members of staff to augment the regular delivery team, with a great many of these employed from within the London Borough of Lambeth.
As well as enjoying their events, it was also a very hungry crowd yesterday – with the Kia Oval kitchens serving up 1,139 meals and a massive 3,500 servings of coffee and tea!
Whilst the nights may be drawing in and Christmas on the horizon, it won’t get any quieter for the ground – with over 2,500 people set to come through the gates in December to enjoy their Christmas Party and a number of large events due to be hosted at the ground early next year.
For the fans of the club, it’s important to remember that the money earned from the success of the club’s Conference and Events business goes straight into Surrey CCC.
Due to the Surrey’s ‘Members’ Club’ structure, all profits generated must be re-invested in the business and the growth of this area in recent years – coupled with a sustained surge in Club membership and the ongoing success of the NatWest T20 Blast at the Kia Oval – has allowed the club to continue to increase investment in cricket and build recent additions to the ground such as the new Peter May Stand and the Pavilion extension, whilst taking on far less debt than otherwise would have been necessary.
Charlie Hodgson, Surrey CCC Commercial Director, said: “From a non-cricketing point of view, yesterday was one of the busiest days in the history of the Kia Oval and I would like to pay tribute to the hard work of our staff for attracting the events here in the first place and then successfully running them on the day.
“With our superb central London location we are ideally placed to host events of all kinds and the growth in this area over the past few years has been one of the great success stories within the club, transforming the way we are able to do business.”Back to articles