Lets get practical. How is the best way to approach a meeting, to make it exciting, engaging and inspirational? We’ve been speaking to a lot of event organisers and also some of our friends and colleagues in the world of events and have produced the following hints and tips.
To help you 'curate the day' we have created a list of hints & tips taken planners working across the LVP Team, special advice from industry opinion leaders including Rob Davidson, MICEKnowledge, Kevin Jackson and ISES UK President. Hopefully these tips help you plan better meetings & conferences.
Have a flick through and if you have an extra word of advice for your fellow eventprofs, let us know and we’ll share it! Simply email firstname.lastname@example.org
1. Positivity Education
If you’re not holding the meeting for productive reasons you shouldn’t be having it. Make sure your meeting has a return on investment or a return on objective. Great meetings can achieve so much.
2. Start Early
Everything you do in a meeting sends a message. Compare how your guests feel if they arrive bright and early with a smoothie and a bowl of fruit vs. a mid morning start with a stodgy dry breakfast.
3. Map it Out
“Think about the room layout. Depending on your agenda and your objectives, there are different ways of arranging the room. Be creative - think about how you want to interact with your attendees and how you want them to interact with each other.”
Rob Davidson, MICE Knowledge’
4. Curate the Day
Be a curator of experience. Think about what emotion or feeling you want your guests to feel at every point of the meeting. From the invite, to the room you choose, to what is served to eat. Create an experience not just an event.
5. Power UP!
Smoothies are ‘power up’ boost for your body! Meetings are hard work; they require concentration, thought, often creativity, and always decision making. So feed your delegate’s bodies and brains with the best possible ingredients.
Andy Wardle – Executive Chef, Levy Restaurants UK
6. Plan Ahead!
See an event as a three part process - pre event, event, and post event. Pre event is about marketing and communications to delegates. Post event is staying in touch, following up on actions, ensuring the meeting was productive.
Julia Simpson, Key Account Director, Lime Venue Portfolio
7. The invite
Invites set the tone for a meeting from the outset and are the first touch point in communicating your objectives to your guests. Consider how this arrives, how it looks and feels. Use it as a part of your event, not just the bit that tells them the when and where.
8. It’s a “Growth Business”
“Events are a growth business now. People have events for the pure reason that they want growth for their organisation; be it through stronger relationships with their customers, a more motivated sales force, a more informed work force, or happier shareholders.”
Kevin Jackson, ISES UK Chapter, President
9. Make it MUST attend!
Great events are about great content. Remember that meetings require people to leave their offices, so make the content so compelling that they will take on the inconvenience. Great content is relevant, timely, entertaining and informative.
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