How to Run a Successful Fundraising Event
The events industry demands strong organisational, sales, and marketing skills. Pulling off a successful event is always satisfying, but your achievements can pack even more of a punch if the purpose of your event is to raise money and awareness for a good cause.
We’ve put together some essential tips to keep in mind before running your charity event.
Research, Plan and Prepare – Like all events, preparation is key. You need to consider how many people will attend, which venues can facilitate those numbers and what type of event is going to attract your target audience. Can your venue accommodate the room layout you have in mind? A site visit to a prospect venue can help you visualise your event, and allows you to raise queries with the venue there and then, something which Lime Venue Portfolio offer all customers. You also need to anticipate what might go wrong. Conduct a risk assessment and consider what aspects of your event could be problematic, and how will you overcome them?
Budget vs Target – You need to plan the projected expenditure required to run the event and set this against your fundraising target. It is worth setting aside some of your budget for any unforeseen costs, but you will need to ensure you can raise an amount that will surplus your costs for running the event.
How? – Now that you have set a budget and a fundraising target, how are you going to achieve it? Some ideas could include entry fee, a raffle, or an on-the-day bucket collection. Think about any business contacts you have who could provide sponsorship or any local businesses who could help provide equipment to cut down your outgoings?
Why? – Why should people want to attend your event? What makes it unique? Why should people donate? Any statistics or facts and figures about your named non-profit organization can help support you in this way, such as examples of where previous fundraising money has been spent within the organization and how this has benefited the charity. People like to visualise what their money can achieve.
Get Promoting! – Market your event and get selling! Get your colleagues on board to shout about the upcoming event, or friends and family can help you raise awareness. You should also use social media to spread the word and market your event online. You can also incorporate incentives to spur on ticket sales. Perhaps the first 20 tickets sold get 1 x free raffle ticket? All information regarding your event should be easy to access, so assign a page on your website or provide a link to your Just Giving page. This ensures that people can find out more at the click of a button.
Technology Helps – Not just in marketing your event or providing easy access to donation pages, but in getting the crowd involved. You could create a special hashtag for the day or ask people to tag you in their social media posts. You can also include a live fundraising thermometer which is linked to the donation page. If guests make an online donation whilst at the event, they can immediately see the impact it has upon getting to the fundraising target.
Enjoy it… - Whilst you may have some on-the-day nerves, try your best to enjoy yourself. If you’ve followed our basic tips listed above, you should be witnessing a successful fundraiser in action.
Don’t Forget to Say Thank You! – People have given up their time and money to make your fundraiser a success, so a simple thank you at the end of an event should be the minimum requirement. A follow up email or a blog post can include photos and statistics from the event, all helping to raise further awareness for the cause and shout about your events success.
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