- £2.4 billion - the amount donated using online technology last year alone.
Being in touch with technology is key for businesses and this is no different for non-profit organizations.
It is a great idea to have a live donation total displayed on screens at your event with different milestones you’d like to hit throughout the day. Seeing the numbers increase and get closer to your target is a great way for people to see their donation making a change to the figures. There are also text-messaging apps, such as Hustle, that can help you raise funds for your campaign with bold, short messages and easy, instant payment collection from donors.
- Despite the impact of technology and social media over the years, people still predominantly give their money in cash, although the level has decreased slightly in 2017 (CAF online). Raffles or lucky dip games can be a good way to get donations at dinners and galas, or you may simply have donation boxes at hand or dotted across the event.
- Approximately £185 million was raised in 2015 by bake sales alone – hold on to your aprons! Most of us don’t need much of an excuse to eat cake, and when it’s for a good cause, people are usually more than happy to dig in. Working in partnership with a local bakery could be good exposure for their business and can feature branded cupcakes to promote the charity and your own brand, simultaneously building another business contact.
- Statistics from 2017 show people donating money peaks in Nov/Dec and peaks in June for providing sponsorship (CAF online). It is worth considering particular times of year that people are generally more likely to donate. Whilst Christmas can be an expensive time of year, people can be more generous, as it is the season of goodwill. Merry Christmas!
- Like all relationships, trust is key. At an overall level, half of the population (50%) believed that most charities were trustworthy across 2016, says CAF’s April 2017 report of charitable giving in the UK. The more information you can provide to your audience about the charity, e.g. where they have spent donations in the past 12 months (and the impact this has made), the more likely you are to establish trust and result in donations.
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