Next week is National Breakfast Week (24th- 30th January) and once again the first meal of the day will get its rightful place in the sun. This is a campaign that is growing rapidly, not only because of the many brands that support it, but because of the scientific and nutritional arguments for a great breakfast.
So here’s why we think Breakfast deserves its own week and special recognition from the events community!
“the demand for a healthy option is growing. We offer our clients the choice of a hot, continental or healthy breakfast options and we can see that our clients are considering giving their delegates health more by the growing popularity of the healthy option
Harriet Carvill, Sales and Events Coordinator at HMS Belfast says that breakfast events are increasingly popular with guests, but cautions that “some event organisers take out breakfast to reduce costs.”
Katherine Freeman, Sales Manager, HMS Belfast commented: “We are finding that event bookers prefer the option of offering delegates a more substantial arrival breakfast as part of the day delegate packages we offer. This offers more flexibility to the meeting organiser in terms of start times of the event. In addition by offering a more substantial breakfast, organisers can use this as a ‘pull’ to encourage delegates to arrive early or in good time for the start of the meeting or conference.”
Successful meetings are hard work. They require immense concentration from every participant; the nature of a meeting means that decisions are constantly being made, very often large and important ones. There is always huge amount of information to be shared and taken in. It’s an intense, creative, decision led environment.
Sound nutrition is a great way to make sure delegates are ready to take the meeting on, and a great breakfast is the perfect way to start. We like to think of breakfast as a fuelling exercise for the delegates, stocking them up with antioxidants, nutrition and inspiration.
More and more we can see the correlation between a good healthy, nutritious and tasty breakfast and a positive energetic and productive meeting. Lauren Vincent, Head of Sales at the Royal Berkshire Conference Centre in Reading and Joanne Platt Head of Sales at the Museum of Science and Industry echo a similar thought. Vincent says “the demand for a healthy option is growing. We offer our clients the choice of a hot, continental or healthy breakfast options and we can see that our clients are considering giving their delegates health more by the growing popularity of the healthy option, whilst Platt confirms: “We have found organisers are actually requesting upgrades to the current day delegate packages with the addition of healthy breakfast options including yogurt, granola and berries.”
Our customers are well aware of this as well. They are pushing us all the time to come up with new breakfast ideas that help them get the most out of their meeting. Edgbaston Stadium, has recently launched a promotion giving event planners more choice in both menu and cost, and it’s going down very well with their customers, and their delegates.
Breakfast is important to meetings and events people. We deal in business growth and productivity, so let’s make breakfast mean business too.
Want to know more about how you can get a healthy start to your day – read our blog post “Know Your Food - Have a Breakfast Breakthrough”
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