Aston Villa FC has become the latest venue to join Lime Venue Portfolio’s sporting and stadia division. The Midlands based football club joins the likes of Swansea City’s Liberty Stadium, Reading FC’s Royal Berkshire Conference Centre and Premiership Champions, Leicester City FC’s King Power Stadium.
The partnership will see Lime Venue Portfolio enhance the venue’s visibility in the local and national agency market, as well as exposure to key corporate clients and new business streams from associations and charities.
In partnership with Levy Restaurants UK, the club’s official catering partner, Aston Villa will offer its conference and event clients new and enhanced food and beverage packages, ensuring Villa Park is a premier Midlands venue. Villa Park becomes the 11th stadium to join the portfolio and brings LVP’s presence in the Midlands to 13 sites.
Wes Johnson, Head of Catering at Aston Villa Football Club commented: “We’re delighted to be working in partnership with Levy Restaurants UK and joining Lime Venue Portfolio, to be amongst so many other iconic unique and unusual venues. We believe in partnering with the best businesses and with Levy and LVP we have two experienced brands that understands this market, and our own unique proposition within it.”
“Our job has to be to make sure that our event organising customers can find and get access to the very best unique and unusual venues across the country. Our brand stands as a mark of quality in the unusual venue market, where organisers can be confident in our ability to deliver quality and consistency across the portfolio,” comments Jo Austin, Sales Director, Lime Venue Portfolio. “We’re delighted to add the excellent facilities of Aston Villa FC to our portfolio. It strengthens our already great offering in the Midlands, an area that event professionals like and that is growing in importance within the UK market place.
Lime Venue Portfolio recently launched its ‘Get Ahead’ campaign to encourage business to use event marketing to increase their competitive advantage in 2017. The campaign continues throughout February and March. Lime Venue Portfolio is a conference and events sales and marketing consortium for Levy Restaurants UK.Back to articles